RFP Consulting

Win More Bids.
Run Better Procurements.

Whether you're responding to an RFP or writing one, True Measure Advisors brings deep print and technology procurement expertise to both sides of the process — helping vendors win and helping buyers get the responses they actually need.

Who We Help

RFP Expertise for Both Sides of the Table

We work with print and technology vendors responding to RFPs — and with organizations writing them. The perspective cuts both ways, and that's exactly what makes our guidance valuable.

For Vendors
Responding to RFPs
Proposal writing and executive summaries
Compliance matrix development
Pricing strategy and narrative
BAFO preparation and support
Bid/no-bid assessment
Win strategy development
Submission coordination and review
For Buyers
Writing RFPs
RFP structure and requirements definition
Vendor information checklist development
Evaluation criteria and scoring frameworks
Q&A and addendum management strategy
Proposal evaluation support
Vendor comparison and selection advisory
Award documentation support
For Vendors

What Goes Into a Winning Proposal

Most proposals lose not because the vendor lacks capability — but because the proposal doesn't clearly communicate that capability to evaluators. We fix that.

01
Executive Summary
The executive summary is often the only section decision-makers read in full. We craft summaries that lead with your strongest message, address the buyer's core concerns, and make evaluators want to keep reading.
02
Compliance Matrix
A compliance matrix maps your response directly to every RFP requirement — making it easy for evaluators to score your submission and virtually eliminating the risk of disqualification on a technicality.
03
Pricing Narrative
Price is rarely the only factor — but how you present and explain your pricing matters enormously. We help you frame your cost-per-copy structure, lease options, and total cost of ownership in a way that builds confidence.
04
Differentiator Strategy
What makes your company the right choice? We identify your strongest differentiators — service capabilities, local presence, implementation track record — and make sure they're front and center throughout the response.
05
BAFO Preparation
Best and Final Offer is your last shot to win. We help you determine how much to move on price, what non-price concessions to offer, and how to structure your BAFO response for maximum impact.
06
Bid/No-Bid Assessment
Not every RFP is worth pursuing. We help you evaluate the opportunity objectively — scope fit, competitive landscape, win probability, and resource requirements — before you invest time in a response.
For Buyers

Building an RFP That Gets You What You Actually Need

A poorly structured RFP creates a cascade of problems — exploding Q&A periods, incomparable responses, and vendor proposals that don't address your actual requirements. We help you get it right from page one.

Requirements Definition
We help you articulate exactly what you need — current environment details, scope expectations, service requirements, and evaluation priorities — in language vendors can actually respond to.
Reduce Q&A Volume
Most vendor questions during a procurement are caused by gaps in the RFP. We build RFPs that answer the questions vendors will ask before they ask them — dramatically reducing addendum cycles.
Apples-to-Apples Comparison
A well-structured RFP with defined pricing formats and response requirements ensures you receive proposals you can actually compare — making your evaluation faster and your decision more defensible.
How We Work

Our RFP Consulting Process

1
Discovery Call
We start with a conversation about the opportunity, your company's strengths, the competitive landscape, and what winning looks like for you.
2
RFP Review & Strategy
We analyze the RFP thoroughly — requirements, evaluation criteria, scope, timeline, and any potential red flags — and develop a clear win strategy.
3
Proposal Development
We write, structure, and refine your proposal — from executive summary through compliance matrix — ensuring every section addresses what evaluators care about most.
4
Review & Submit
Final review, submission coordination, and post-submission support through evaluation, BAFO, and award notification.

Free 30-Minute RFP Strategy Call

Have an RFP on your desk? Book a free 30-minute call and we'll talk through your opportunity — no obligation, no sales pitch, just straight advice on how to approach it.

Book Strategy Call Contact Us
Common Questions

Frequently Asked Questions

What is a compliance matrix and why does it matter?+
A compliance matrix is a document that maps your proposal response directly to every requirement in the RFP — typically organized by section and requirement number. It gives evaluators a quick reference showing exactly where in your proposal each requirement is addressed. Proposals without a compliance matrix often score lower simply because evaluators can't easily verify compliance — even if the information is there.
How early should I engage an RFP consultant?+
As early as possible — ideally as soon as you identify an RFP worth pursuing. The earlier we're involved, the more time we have to develop a win strategy, structure the proposal effectively, and ensure you're not scrambling at the deadline. That said, we can engage at any stage, including late in the process.
Can you help with government and public sector RFPs specifically?+
Yes. We have deep experience with public sector procurement — K-12 school districts, higher education, municipalities, and county governments. Public sector RFPs often have specific compliance requirements, procurement regulations, and evaluation processes that differ from commercial bids. We understand those differences and tailor our approach accordingly.
What is a BAFO and when does it happen?+
BAFO stands for Best and Final Offer. It's a request from a procurement team, typically after initial proposals have been evaluated, asking shortlisted vendors to submit their best pricing and terms. BAFO preparation is one of the highest-leverage moments in a competitive procurement — how you respond can determine whether you win or lose. We help you decide how much to move, what to offer, and how to frame your response.
Do you help with the full proposal or just parts of it?+
Both. We can manage the entire proposal process from strategy through submission, or we can provide targeted support — writing the executive summary, developing a compliance matrix, reviewing pricing narrative, or preparing a BAFO response. We structure our engagement around what you need.
How do you reduce Q&A volume in an RFP you're writing?+
By including the information vendors actually need to respond accurately. The most common causes of vendor questions are missing current environment details, vague scope language, undefined pricing format requirements, and unclear evaluation criteria. We build these into the RFP from the start — so vendors have what they need and you spend less time managing addendums.