Build Stronger RFPs and More Competitive Responses  ·  Avoid Hidden Costs and Contract Pitfalls  ·  Make More Confident Purchasing Decisions

Independent Advice.
Better Decisions.

True Measure Advisors helps organizations navigate complex technology purchasing decisions and helps vendors pursue and win more business through expert RFP strategy, contract review, and procurement advisory services. Through RFP consulting, contract review, procurement advisory, and proposal strategy, we provide practical expertise that reduces risk and improves outcomes.

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A Clear Process for Better Decisions

Whether you are reviewing a contract, preparing an RFP, or strengthening a proposal, the process stays practical, focused, and easy to follow.

01

Discovery

We learn about your goals, challenges, timeline, current agreements, and what a successful outcome looks like.

02

Assessment

We review contracts, RFPs, proposals, fleet data, pricing, service terms, or procurement plans.

03

Recommendations

You receive clear, plain-language guidance with practical next steps and areas of risk or opportunity.

04

Implementation Support

When needed, we help execute the strategy, refine documents, prepare responses, or support negotiations.

Executive Briefs You Can Use Before You Hire Anyone

Download practical advisory briefs designed to help you ask better questions, identify areas for deeper review, and make more informed decisions.

Executive Brief

10 Copier Contract Red Flags

Contract review guide

7 minute read

Identify renewal traps, vague service language, pricing concerns, and terms that deserve closer review.

Download Executive Brief
Executive Brief

RFP Response Checklist

Proposal quality guide

6 minute read

Review compliance, pricing, attachments, exceptions, references, and final submission quality.

Download Executive Brief
Executive Brief

Questions Before Renewing an MPS Contract

Renewal decision guide

8 minute read

Think through performance, optimization, security, flexibility, and long-term value before renewing.

Download Executive Brief
Executive Brief

Procurement Evaluation Scorecard

Evaluation framework

9 minute read

Compare vendor responses more objectively using structured criteria and scoring prompts.

Download Executive Brief
20+
Years in Managed Print & Technology
100s
of RFP Responses Supported
Complex
Procurements Supported Nationwide
100%
Independent & Vendor-Neutral
Who We Work With
K-12 School Districts
Higher Education
Local & State Government
Healthcare Organizations
Copier & MPS Dealers
Technology Vendors
Commercial Businesses
No Cost. No Obligation.

Start With Something Free

Not sure where to start? Choose one of two no-cost ways to experience True Measure Advisors — no sales pitch, no commitment, just straight expertise.

Free Offer

Free Managed Print
Avoid Hidden Costs and Contract Pitfalls

Send us your current managed print or copier contract and we'll take a look — identifying potential areas of concern, cost savings opportunities, and whether your agreement reflects fair market terms.

Request My Free Review →
Email your contract to info@truemeasureadvisorsllc.com
What You'll Get
A plain-language summary of what your contract actually says
Identification of any pricing or service gaps worth addressing
A benchmark against what fair market terms look like today
Honest recommendations — with no obligation to engage further
Ideal if you...
Have a managed print or copier contract coming up for renewal, haven't had an independent review in 2+ years, or suspect you may be overpaying.
Free Offer

Free 30-Minute
RFP Strategy Call

Have an RFP on your desk and not sure how to approach it? Book a free 30-minute call and we'll talk through your opportunity, identify your strongest angles, and give you a clear direction.

Book My Free Strategy Call →
Email rfps@truemeasureadvisorsllc.com to schedule
What We'll Cover
A quick review of the RFP requirements and evaluation criteria
Your company's strongest differentiators for this opportunity
Bid/no-bid assessment and win probability discussion
Recommended approach and next steps — yours to keep
Ideal if you...
Have an active RFP you want to win, are a copier dealer or MPS provider pursuing a competitive bid, or want an experienced outside perspective before investing in a full response.
What We Do

Our Services

Independent consulting across RFP strategy, contract review, managed print, and technology procurement. Tap any card to learn more.

RFP Response & Proposal Writing
Executive summaries, compliance matrices, pricing narratives, and BAFO prep built to win.
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RFP Response & Proposal Writing
We help copier dealers and MPS providers craft compelling, compliant proposals — executive summaries, compliance matrices, pricing narratives, and BAFO preparation built to win competitive bids.
Full Details →
RFP Development & Evaluation
Build RFPs that ask the right questions and produce responses that are easy to compare.
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RFP Development & Evaluation
We help organizations build RFPs that define clear requirements and produce responses that are easy to compare — dramatically reducing vendor Q&A volume and making evaluation straightforward.
Full Details →
Managed Print Avoid Hidden Costs and Contract Pitfalls
We review CPC rates, fleet utilization, and service terms to identify savings opportunities.
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Managed Print Avoid Hidden Costs and Contract Pitfalls
Are you overpaying on your managed print contract? We review CPC rates, fleet utilization, service terms, and lease structures to identify savings and ensure you're getting fair value.
Full Details →
Copier Avoid Hidden Costs and Contract Pitfalls
Identifying auto-renewal traps, above-market rates, and hidden obligations before renewal.
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Copier Avoid Hidden Costs and Contract Pitfalls
Independent review of your copier or MFP lease and service agreements — identifying auto-renewal traps, above-market rates, hidden obligations, and savings opportunities before your next renewal.
Full Details →
Print Fleet Assessment & Optimization
Right-sizing, cost-per-page benchmarking, and vendor comparison support.
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Print Fleet Assessment & Optimization
Device fleet analysis, right-sizing recommendations, lease renewal strategy, cost-per-page benchmarking, and vendor comparison support — expert guidance without a full procurement process.
Full Details →
Bid Monitoring & RFP Vetting
We identify relevant RFPs and vet each for risk and win probability.
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Bid Monitoring & RFP Vetting
We monitor bid sites across your market, identify relevant print and technology RFPs, and vet each opportunity for risk and win probability — so you only invest time in bids worth pursuing.
Full Details →
Technology Procurement Consulting
Vendor evaluation, contract review, and market pricing intelligence.
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Technology Procurement Consulting
Independent advisory for technology procurement decisions — vendor evaluation, contract review, and market pricing intelligence to help you make informed decisions without relying solely on vendor guidance.
Full Details →
Sales Consulting
An experienced outside perspective on your market approach and proposal strategy.
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Sales Consulting
An experienced outside perspective on how you're approaching your market — from pursuing government and education accounts to strengthening proposals and pricing strategy. Grounded in 20+ years of real-world experience.
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AI-Assisted Proposal Development
Combining deep expertise with AI tools for faster, better bids.
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AI-Assisted Proposal Development
Combining deep industry expertise with modern AI tools to accelerate proposal development, improve compliance, reduce response time, and increase overall quality — giving your team a genuine competitive edge.
Full Details →
Who We Serve

Built for Both Sides of the
Print & Technology Transaction

Vendor Side

Copier Dealers & MPS Providers

We help you find the right bid opportunities, vet them for risk, write winning proposals, and close more business — drawing on 20+ years of hands-on experience in the managed print space.

Bid monitoring & RFP vetting across your market
Proposal writing, compliance matrices & BAFO prep
Win strategy & competitive positioning
AI-assisted proposal development for faster, better bids
Sales consulting & market strategy for growth
Explore RFP Services →
Win Rate Focus
Proposals built to
compete and win
Compliance MatrixExecutive SummaryBAFO StrategyBid Vetting
Buyer Side

Procurement & Operations Teams

We help you understand what your current vendor contract really says, whether you're getting fair value, and how to build an RFP that attracts thoughtful, comparable responses.

Independent contract review & CPC benchmarking
RFP development that gets you comparable responses
Vendor evaluation & proposal scoring support
Fleet assessment & right-sizing recommendations
Auto-renewal protection & negotiation strategy
Explore Contract Services →
Independent Advice
Contracts reviewed
with your interests first
Avoid Hidden Costs and Contract PitfallsCPC BenchmarkingFleet AssessmentRFP Development
Why Clients Hire Us

The Reasons Our Clients Reach Out

Most engagements start with one of these. ▶ Hover each card

Reduce Procurement Risk
Before signing a contract or submitting a proposal, get an independent set of eyes on what you're committing to.
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How We Help
We review contracts, proposals, and vendor terms before you commit — giving you an independent perspective that protects your organization from unfavorable terms, hidden costs, and missed obligations.
Improve Proposal Quality
Turn a compliant proposal into a compelling one — structured to win, not just to check boxes.
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How We Help
We restructure proposals around what evaluators actually look for — specific evidence over generic claims, compliance matrices, tailored executive summaries, and pricing narratives that build confidence rather than raise questions.
Validate Vendor Recommendations
Confirm that what a vendor is proposing actually makes sense for your situation.
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How We Help
We benchmark vendor pricing and terms against current market standards — confirming whether what you're being offered is fair, complete, and appropriate for your specific environment and usage patterns.
Benchmark Pricing
Understand whether what you're being charged reflects current market reality.
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How We Help
With 20+ years of market exposure, we know what fair cost-per-page rates, service terms, and lease structures look like today. That knowledge gives our clients real leverage at the negotiating table.
Negotiate From Knowledge
Walk into a renewal knowing what fair looks like — and what terms are worth pushing back on.
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How We Help
We identify exactly which contract terms represent risk, which pricing elements are above market, and what specific language to push for — so you negotiate from a position of knowledge rather than assumption.
Gain an Independent Perspective
Sometimes you just need a second opinion from someone with no agenda — and no product to sell.
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How We Help
We have no vendor relationships and nothing to sell. Every recommendation is guided solely by what's in your best interest — making us genuinely useful when you need an honest outside perspective before making a significant decision.
Why True Measure Advisors

Built on Two Decades
of Real-World Experience

Complex purchasing decisions require more than product knowledge. They require experience, perspective, and objective guidance. organizations make better decisions when they have access to independent expertise and practical, real-world insight.

For more than two decades, our founder has worked directly within the managed print and technology industry, helping organizations navigate complex procurements, evaluate competing proposals, negotiate contracts, and implement solutions aligned with their operational goals. Along the way, he has supported hundreds of RFP responses and worked with clients across education, government, healthcare, and commercial markets.

As an independent advisor, True Measure Advisors does not sell equipment, represent manufacturers, or accept referral fees tied to specific products or vendors. Every recommendation is guided solely by what is in the client's best interest.

Independent & Vendor-Neutral — No products to sell. No vendor relationships to protect.
Experience from Both Sides of the Table — We've helped develop RFPs and responded to them. That perspective becomes your advantage.
Practical Over Theoretical — Every recommendation is grounded in more than 20 years of real-world experience supporting technology and procurement decisions.
Broad Industry Perspective — Experience supporting organizations across education, government, healthcare, and commercial environments.
Focused on Better Outcomes — Helping clients reduce risk, improve clarity, and make confident decisions.
TM
Why True Measure Advisors

What Makes Us Different

There are general business consultants. There are proposal writers. Very few people understand managed print, RFPs, copier leasing, procurement, and contract negotiation — from both the vendor and buyer side. That's the True Measure difference.

▶ Hover each card to learn more

Independent & Vendor-Neutral
No products to sell, no vendor relationships to protect. Our only agenda is yours.
Hover to learn more
0 vendor relationships
Independent & Vendor-Neutral
We receive no referral fees, represent no manufacturers, and have no financial stake in what you buy or who you select. That independence is the foundation of everything we do.
Talk to Us →
20+ Years Industry Experience
A career spent in managed print and technology — not studying it, living it.
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20+ years in the field
20+ Years Industry Experience
Two decades of direct, hands-on experience — responding to RFPs, negotiating contracts, building pricing strategies, and helping organizations evaluate technology solutions across every major sector.
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Hundreds of RFPs Supported
Across education, government, healthcare, and commercial markets — we know what wins.
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100s of bids supported
Hundreds of RFPs Supported
From K-12 school districts and municipalities to healthcare systems and commercial enterprises — we understand how each sector evaluates proposals and where most vendors leave points on the table.
Talk to Us →
Millions in Contracts Reviewed
We know what fair looks like — and we help you negotiate from a position of knowledge.
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$M+ in contracts reviewed
Millions in Contracts Reviewed
We've reviewed millions of dollars in managed print and technology contracts. That exposure means we recognize above-market pricing, unfavorable terms, and missing protections that most organizations would never catch on their own.
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Multi-Market Experience
Education, government, healthcare, and commercial — we understand how each sector buys.
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4 major market sectors
Multi-Market Experience
Public sector procurement follows different rules than commercial purchasing. K-12 school districts, municipalities, healthcare organizations, and commercial businesses all have unique compliance requirements, budget cycles, and evaluation processes — and we know them all.
Talk to Us →
MPS Specialization
Copier fleets, CPC structures, lease terms, and service delivery — our core expertise.
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Deep MPS expertise
MPS Specialization
Managed print is a specialized industry with its own pricing logic, contract structures, and service delivery models. Our depth in this space — cost-per-page benchmarking, lease structures, auto-renewal provisions, fleet right-sizing — is what separates us from general business consultants.
Talk to Us →
Client Outcomes

Results That Speak for Themselves

Coming Soon

Template Library & Tools

RFP response templates, compliance matrices, executive summary frameworks, and evaluation tools — built from real-world experience and ready to use.

RFP Response Templates Compliance Matrix Templates Executive Summary Templates RFP Development Templates
✓ Thanks! You're on the list. We'll reach out when the template library launches.
Partner Services

Marketing & Creative

For clients who need full-service marketing support beyond our core consulting work — brand development, digital presence, content strategy, and creative execution — we refer to a trusted marketing agency partner.

Learn More
Brand Identity & Positioning
Website Design & Development
Content Strategy & Copywriting
Digital Marketing & SEO
The True Measure Blog

Insights & Perspective

Avoid Hidden Costs and Contract Pitfalls
5 Signs You're Overpaying for Managed Print
Learn to recognize the warning signs that your managed print contract isn't delivering fair value.
Read More →
RFP Strategy
What Procurement Teams Look for in a Technology Proposal
An inside look at how evaluators score proposals — and what separates the winners.
Read More →
Managed Print
Managed Print Auto-Renewal Traps to Watch Out For
How copier contracts quietly lock you in — and how to protect yourself before the window closes.
Read More →
Frequently Asked Questions

Common Questions

What types of organizations do you work with?
We work with both vendors and buyers — copier dealers and MPS providers who need RFP and proposal support, and organizations (K-12 schools, government agencies, healthcare, commercial businesses) that need help evaluating vendors, developing RFPs, or reviewing contracts.
What does a managed print contract review involve?
We review your existing contract terms, pricing structure, CPC rates, service agreements, and auto-renewal provisions — then compare them against current market standards and give you a plain-language summary with specific recommendations.
How does the free contract review work?
Simply email your current contract to info@truemeasureadvisorsllc.com and we'll review it at no charge. You'll receive our assessment within a few business days with no obligation to engage further.
Do you work with clients remotely?
Yes. Most engagements can be handled remotely, including contract reviews, RFP support, proposal development, strategy sessions, and procurement advisory projects.
How are your services priced?
Pricing varies by engagement type and scope. Many engagements are project-based with a fixed fee. We also offer retainer arrangements for ongoing RFP monitoring and response support. Contact us for a quote.
What makes you different from other consultants?
Very few consultants understand managed print, RFPs, copier leasing, procurement, and contract negotiation from both sides of the transaction. We've spent 20+ years working directly in this industry — not studying it from the outside — which means our recommendations are grounded in practical experience.
Take the Next Step

Schedule a Free Consultation

Whether you have a contract to review, an RFP to respond to, or just want to talk through a challenge — we're here to help. No sales pitch, no commitment, just straight expertise.

Get in Touch See Free Offers
Get In Touch

Let's Start a Conversation

Have an RFP to respond to? Wondering if your managed print contract is delivering real value? Reach out through the right channel below or fill out the form.

General Information & Inquiries info@truemeasureadvisorsllc.com Questions about our services, pricing, or anything else — start here.
RFP Review & Quote Requests rfps@truemeasureadvisorsllc.com Have an RFP to respond to or want a quote for proposal support? Start here.

Not Sure Where to Start?

These are some of the most common questions we hear from organizations and technology vendors. If one sounds familiar, a short conversation may help clarify your next step.

Select a question to see how True Measure Advisors can help.
Sometimes the hardest part is knowing where to begin. Independent advice can help bring clarity to the process.
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Perspective That Matters

We've helped organizations evaluate proposals and negotiate agreements while also supporting technology vendors in developing competitive responses. That dual perspective helps clients identify risks, anticipate challenges, and make better-informed decisions.

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