Technology & Print RFP Consulting

Better Proposals.
Smarter Contracts.

True Measure Advisors helps technology and print companies respond to RFPs with confidence — and helps organizations make sure their managed print contracts are delivering real value. Whether you're crafting a winning proposal or wondering if you're overpaying on your current print environment, we bring the expertise to guide you.

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20+
Years of Experience
RFP
Response Expertise
RFP
Development & Strategy
MPS
Contract Review Specialist
What We Do

Comprehensive Advisory Services

Deep expertise across technology and print RFP responses, proposal strategy, and managed print contract optimization — across every sector.

Managed Print Contract Review
Are you overpaying on your current managed print contract? We conduct comprehensive contract health checks — reviewing your cost-per-copy rates, fleet utilization, service terms, and lease structures to identify savings opportunities and ensure you're getting the value you're paying for. Many organizations are surprised by what we find.
Contract Health Check Cost-Per-Copy Analysis Fleet Optimization Vendor Accountability
RFP Response & Proposal Writing
Responding to an RFP for technology or print services? We help you craft compelling, compliant proposals that stand out. From executive summaries and pricing narratives to compliance matrices and BAFO preparation — we know what evaluators are looking for because we've been on both sides of the table across public sector, healthcare, education, and corporate procurement.
Proposal Writing Executive Summaries Compliance Matrices BAFO Preparation
RFP Development & Evaluation
Need to run a technology or print procurement? We help organizations build RFPs that attract the right vendors and make evaluation straightforward. Our frameworks define clear requirements, scoring criteria, and apples-to-apples comparison structures — so your selection is defensible, transparent, and results in the best possible outcome.
RFP Development Scoring Frameworks Vendor Comparisons Selection Advisory
Bid Strategy & Management
Not sure whether to pursue an opportunity? We help technology and print companies make smart bid/no-bid decisions, develop winning pricing strategies, and manage the full proposal process from kickoff to submission. We bring structure and experience to high-stakes opportunities across public sector, healthcare, education, and corporate accounts.
Bid/No-Bid Analysis Pricing Strategy Opportunity Management Submission Coordination
Bid Monitoring & RFP Vetting
We actively monitor public procurement sites across the markets your company serves — identifying relevant print and technology RFPs so you never miss an opportunity. But we don't just find them. We vet each bid for risks, compliance requirements, scope complexity, and your company's realistic ability to win — giving you a clear picture of whether each opportunity is worth pursuing before you invest a single hour in a response.
Bid Monitoring Opportunity Identification Risk Assessment Win Probability Analysis
Fractional Sales Consulting
Experienced sales leadership for technology companies that need proven expertise without a full-time hire. Sales process development, CRM optimization, pipeline reviews, discovery coaching, and government sales strategy — on your schedule.
Sales Process CRM Optimization Pipeline Reviews Gov't Sales Strategy
AI-Assisted Proposal Services
Cutting-edge proposal support using AI tools to analyze RFPs, draft responses, generate compliance matrices, and create executive summaries — faster and more thoroughly. We combine procurement expertise with modern AI capabilities for a genuine competitive edge.
RFP Analysis AI-Drafted Responses Executive Summaries Compliance Matrices
Who We Serve

Built for Technology & Print Companies — and the Organizations That Buy From Them

We work with companies that sell technology and print solutions, and with organizations that are buying them — bringing clarity and expertise to both sides of the transaction.

Our Core Niche
Technology & Print RFP Consulting — focused on MSPs, copier and MPS dealers, and telecom providers competing for city, county, K-12, and higher education contracts.
Managed Service Providers
MSPs competing for technology contracts across any sector need proposals that speak the language of procurement — not just technical specs. We help you position your services and build responses that win.
IT Managed Services
Help Desk & NOC Providers
Cloud & Infrastructure MSPs
Copier & MPS Dealers
Copier dealers and MPS providers need more than just proposal help — they need someone monitoring the market for relevant opportunities, vetting bids for risk, and building responses that communicate cost-per-copy value, service delivery strength, and lease flexibility in a way that resonates with evaluators. That's our wheelhouse.
Copier & MFP Dealers
MPS Providers
Document Solutions Companies
Telecom Providers
Telecom companies pursuing network, voice, and connectivity contracts across any sector face complex, compliance-heavy RFPs. We help you structure winning responses that clearly differentiate your solution.
Network & Connectivity
Voice & Unified Communications
Fiber & Broadband Providers
Also Serving

Organizations Buying Technology & Print Solutions

Whether you're running a procurement, reviewing your current managed print contract, or evaluating vendor proposals — we bring the buyer-side expertise to make sure you're getting the best value for every dollar spent.

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Who We Are

The True Measure of a Trusted Advisor

True Measure Advisors was founded on a straightforward premise: most consultants understand one side of the transaction. We understand both. Whether you're a technology or print company trying to win a contract, or an organization trying to make sure you're getting the best value from your vendors — we've sat at both ends of that table.

That combination is genuinely rare. We understand MPS contracts well enough to spot where organizations are overpaying — and we understand procurement well enough to help vendors build proposals that win. It's the same expertise, applied from two different angles.

Integrity First — Honest assessments, even when the answer is hard.
Precision in Practice — Every recommendation grounded in real-world experience.
Both Sides of the Table — We've written RFPs and responded to them. That perspective is your advantage.
Client-Centered — Your goals define our success. Always.
GUIDING DECISIONS THAT MATTER
Our Edge

A Skill Set That's Genuinely Hard to Find

Most consultants know one side of the equation. We know the whole picture — from how procurement officers think to how winning proposals are built.

01
Deep Procurement Knowledge
We understand how government, education, and healthcare procurement officers evaluate proposals — and what makes a response rise to the top.
02
MPS & Technology Fluency
Real-world expertise in managed print, IT services, copier fleets, lease structures, and service delivery — not just theoretical knowledge.
03
Public Sector Market Experience
Hands-on experience with municipalities, counties, K-12 school districts, higher education, and state agencies across the full procurement lifecycle.
04
AI-Enhanced Capabilities
We leverage modern AI tools to analyze RFPs faster, draft more thorough responses, and build compliance matrices — giving clients a speed and quality advantage.
"Whether you're trying to win a contract or make sure your vendor is delivering what you're paying for — you need someone who has sat on both sides of that table and knows exactly what drives decisions."
— The True Measure Advisors Philosophy
How We Work

Our Proven Process

A structured, transparent approach that delivers clarity at every stage of your engagement.

1
Discovery
We start by understanding your situation — whether you're responding to an RFP, reviewing a contract, or running a procurement. Every engagement starts with listening.
2
Assessment
A thorough review of your RFP, contract, or procurement challenge — identifying opportunities, risks, and the clearest path to the best outcome.
3
Strategy
A clear, actionable plan — whether that's a proposal win strategy, a contract renegotiation approach, or an RFP structure that gets you the vendor you actually want.
4
Execution
Hands-on execution support — proposal writing, contract review findings, RFP development, or vendor evaluation — through to a successful conclusion.
Get In Touch

Let's Start a Conversation

Have an RFP to respond to? Wondering if your managed print contract is delivering real value? Want a second opinion on a procurement? We'd love to hear from you.

Emailinfo@truemeasureadvisorsllc.com
Phone319.340.5582
LocationUnited States